"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]." —The Economist. A frugal and flexible approach to. Jugaad Innovation: A Frugal and Flexible Approach to Innovation For The 21st Century [Navi Radjou, Jaideep Prabhu, Simone Ahuja, Sam Pitroda] on. Jugaad Innovation book. Read 86 reviews from the world's largest community for readers. Jugaad is a word often heard in general conversation in India. Wh.
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kaz-news.info - download Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century book online at best prices in India on kaz-news.info kaz-news.info - download Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth book online at best prices in India on kaz-news.info Read Jugaad. This compelling new book, Jugaad Innovation, articulates . Jugaad innovation: think frugal, be flexible, generate breakthrough growth / by Navi Radjou.
Published June 1st by Random House first published More Details Original Title. Other Editions Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about Jugaad Innovation , please sign up.
Lists with This Book. Community Reviews. Showing Rating details. More filters. Sort order. Sep 26, Sundarraj Kaushik rated it liked it. Jugaad is a word that like Karma and Dharma have no equivalent in English.
It is understood and practised by the natives. It is also followed by others, but is not necessarily seen as Jugaad. If one were to describe Jugaad to English speakers one would use the phrase "a quick fix for a complex problem". It has come to connote "a quick and dirty fix for a complex problem". The authors in the book wish to dispel the myth that a quick fix need not always be a dirty fix. They further add the connotati Jugaad is a word that like Karma and Dharma have no equivalent in English.
They further add the connotation of "innovation under constrained conditions" to Jugaad. The authors have come up with six guiding principles of Jugaad: Seek Opportunity in adversity 2. Do more with less 3. Think and act flexibly 4.
Keep it simple 5.
Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century
Include the margin 6. As a result most of the output from these labs are over engineered solutions which satisfy the greed of the well to do and do nothing to satisfy the need of the have nots.
They suggest that this attitude needs to change given the fact that even the developed countries are facing financial crunches in the last few decades.
Also the large populace of countries like India and China which are being seen as potential markets by these multi-nationals does not consist of customers with deep pockets. Instead these are customers who are looking to maximize value for the money they pay out. These companies will fail to penetrate these markets unless they adopt and adapt to Jugaad Innovation.
This does not stop with innovation in products, this policy needs to extend to the after sale service too. The authors go on give a variety of examples from different corners of the world, including India, Mexico, Brazil, Argentina, Phillipines where people have used their ingenuity to come up with innovations which has benefitted a large underserved populace.
Some interesting Jugaad innovations that the authors mention are 1. A low cost incubator to keep the newborn babies warm in South India using a watt bulb. A low cost fridge made out of clay called mitti cool innovated in Gujarat.
An SMS based system to respond to cataclysmic events such as hurricanes, earthquakes or epidemic outbreaks. This has proved beneficial to many countries where people cannot afford smartphones. It has also benefitted the US.
One gets the feeling that the authors are suggesting that many of these innovations have come up because of a desire to serve the underserved. This seems too much of an altruism to expect from individuals and more so from large companies.
All in all a good read. View 1 comment. Jun 05, Rajesh rated it really liked it Shelves: Every business faces challenges that it must overcome in order to be functional and successful. To this end, each business structures its organisation and streamlines the internal processes thereby delivering products and services very much sought after by customers in need or otherwise.
The traditional approach of structured innovation, a top down method, has yielded speldid results thus far. There is no reason why it would not in the future, however, with some alterations that enable it to ada Every business faces challenges that it must overcome in order to be functional and successful.
There is no reason why it would not in the future, however, with some alterations that enable it to adapt to market dynamics that are by nature extremely volatile. Enter, Jugaad. It is this aspect of the book that is really appealing and is its unique selling point.
Content wise, there is an indepth breakdown of the main concept Jugaad with ample examples to highlight the usefullness of each sub concept. The decomposition of Jugaad into six sub principles is not just insightful but, coupled with the real life examples in support of these, provide an enriching and compelling reason for any entrepreneur, budding or otherwise, to forge ahead.
The six chapters that deal with the sub concepts of Jugaad provide a case study each, that is outright inspiring. This is a superbly researched piece of text which can be considered as a formal presentation of a bottom up approach to innovation, that, although could be of disruptive nature, brings about radical changes to innovation thereby allowing businesses to be nimble and successful in both challenging resource constrained environments as well as in general.
May 25, Aoi rated it it was ok Shelves: Overtly long and not terribly interesting.
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When N R Naryanamurthy, Chairman Emeritus, Infosys, made a public statement, a couple of years back, that India had not done any ground breaking innovation in the past 60 years and that only Infosys had innovated, I shook with rage at the man's insolence.
I had not heard of this book at the time, but I thought that in a country as diverse as ours, innovation must be taking place somewhere or the other. I thought that Mr.
Murthy was seeing the whole of innovation scenario through a western lense. Indeed, this book is a fitting reply to that statement about innovation. As a child, I have seen my father "fix" broken things quite innovatively. Even now, he has a toolkit handy and keeps meddling with broken stuff and most of the times finds a fix. As a professional I have worked with a firm named Associated Business Enterprises, which was into electronic surveillance and we used to call our founder "Jugaad Master" for his uncanny ability to find solutions to most critical problems in the field of electronic surveillance.
He has probably pioneered the "plug and play" mechanism of installation of CCTV network in highly volatile and temporary business settings like exhibitions, parties, etc. Also, as the book suggested, he did not 'patent' the idea but 'monetized' it first.
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When I first enquired "What will you do, if your competitors copied your plug-n-play idea? From one man and one idea has grown a frugal yet fruitful industry, one that employs large numbers of people in his own community and serves consumers in India and abroad. And Forbes magazine recently named him among the most influential rural Indian entrepreneurs, one of few to have made an impact on the lives of so many. Combining limited resources and a never-say-die attitude, Prajapati tapped into his empathy and passion for his fellow community members to conjure up an ingenious solution that improved lives in Gujarat and beyond.
Not only did he produce a cheap and effective cooling device, but he also created jobs for dozens of undereducated women. In doing so, Prajapati is both driving environmental and socioeconomic sustainability in his community and ensuring the financial sustainability of his own business. Prajapati embodies the true spirit of jugaad. Jugaad is about doing more with less. We feature articles and videos on jugaad on our companion website, JugaadInnovation.
Jugaad is practiced by almost all Indians in their daily lives to make the most of what they have. Jugaad applications include finding new uses for everyday objects—Indian kitchens are replete with empty Coke or Pepsi bottles reused as ad-hoc containers for dried legumes or condiments—or inventing new utilitarian tools using everyday objects, like amakeshift truck cobbled together with a diesel engine slapped onto a cart interestingly, the origin of the word jugaad, in Punjabi, literally describes such makeshift vehicles.
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I am sure it will be for many Indian professionals. The authors successfully elevate the concept of "Jugaad" which is often used as a reference to "cheap innovation" or at best to "street smartness" to a system of innovation that can actually make a difference to the world around.
After reading the tome, I began feeling that Mahatma Gandhi, father of our nation, has used Jugaad in our freedom struggle. Though this is a claim today, if one finds the time and patience to look into it, one may find adequate proof of this. By validating and systematizing Jugaad, the authors have successfully changed the way I look at innovation. They reverses the innovation framework used in the west and make innovation a "bottom up", "participative" process.
Further, they showcase Jugaad as a fundamental building block for social, corporate as well as national innovation pipeline. Thus, from being a simplistic tool in the hands of a village sociopreneur Jugaad transforms into a powerful instrument which can be used by a government to transform a country and propel it into economic and social prosperity. Lucidly written, replete with examples, rich in ideas, this book is a must read for all those who love India and have felt humiliated seeing the country from a western lense.
This book not only offers solace, but also instills confidence that our methods were indeed correct and perhaps the same methods might lead us into the economic superpowerdom that we so aspire to hold.Original Title. Keep it simple 5. There is definitely a lot of fluff - but one would expect that as this is the first time this concept has been articulated. Some of these principles may apply to bottom-up or customer-centric innovation in general, and not just jugaad.
Integrating Jugaad into Your Organization: The authors successfully elevate the concept of "Jugaad" which is often used as a reference to "cheap innovation" or at best to "street smartness" to a system of innovation that can actually make a difference to the world around.
Jugaad Innovation: How to Disrupt-it-Yourself Ian Wylie December As the global economic squeeze continues, major corporations are looking East — not just for new markets, but new inspiration. Outlines the six principles of jugaad innovation: Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.
Whether to find ingenious solutions to problems or turn adversity into opportunity indians swear by it.
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