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Viviane Chaia, in an article called A nova classe media [The new middle class] explains that the growth of this social sector began with the financial stability created by the Plano Real and grew with the social policies of the Lula Government, and that, with salaries, that are taxed at source, this new middle class — as users of public services — will demand more from the government: These 30 million citizens newly members of the middle-class a third of the total have begun to have a new standard of living, measurable by access to new products, services and real estate.

They are now in the middle of the social pyramid because of the economic stabilizing policies Plano Real and of the growth of social inclusion policies implemented by the Lula government.

A change of this magnitude in the socioeconomic profile of the country implies a re-evaluation of the political behaviour in society. This is because the middle class is the part of the population most affected by the relativlye high taxes and the low quality of public services.

Their voice is their power. Chaia, Increasingly often book-stores sell other products, such as CDs, DVDs, and also act as centres for social and cultural events, with cafes, auditoriums, etc. It should be stressed that the study Retratos da Leitura no Brasil suggested that insufficient money, libraries and book-stores are the motives cited by readers people who state they have read at least one book in the last 3 months as impediments to further developing their reading habits.

Amorim, , p. The second will seek to understand the Brazilian book market from another angle: from that of the best-selling book lists. The focus is on fiction writing by Brazilian writers, and for comparative effect, we will also look at non-fiction and mind, body and spirit books.

Veja makes its study in book-store chains and also together with publishers. Veja divides its results on book sales in Brazil into three categories: fiction, non-fiction and self-help and mind, body and spirit. Looking at the 10 best-selling fiction books in Brazil, yearly between and the first thing noticeable is the predominance of foreign authors; of the books listed, 76 are by foreign writers.

Among these books there are two concentrations: the first, especially in the early years of the decade, revolves around the internationsal success Harry Potter, the creation of the British writer J. At the end of the decade, another concentration is of the titles by the North American author Stephenie Meyer, with 6 examples: in , Twilight was in 4th place and New Moon in 7th; in Eclipse, Twilight, New Moon and Breaking Dawn — published by the publisher Intrinseca — appear in 2nd, 3rd, 4th and 5th places.

We cannot but notice a certain similarity between the central protagonists of the Harry Potter and Twilight series: both are young and have some kind of supernatural power that neither understands and both are discriminated against, but it is these abilities that strengthen them and make them special.

They are young characters who are trying to understand and discover the limits of their particularities. The series differ though in the repressive and conservative tone of Twilight in opposition to the tone of discovery, adventure and risk-taking of the central characters in the Harry Potter series. While the global phenomena of Harry Potter and Twilight dominated the best-seller lists in the first decade of the 21st century and can be seen as causes for the low index of Brazilian authors in these lists, we should also remember that an advantage of this domination, particularly of the Harry Porter series, was that it strongly influenced the increase in reading habits of the the young in the last decade.

Mysticism and spirituality can be found in the trend for fictionalized historical information by the North American Dan Brown in The Da Vinci Code — 1st, — 1st, — 2nd, — 5th ; Angels and Demons — 2nd, — 2nd, — 3rd ; Digital Fortress — 3rd, — 7th ; Deception point — 8th, — 4th ; The Lost Symbol — 7th , and in the more psychological leaning of the religious novel, The Shack, by the Canadian writer William Young, which held 1st place on the fiction best-seller list in , after being in 3rd place in — all these were published in Brazil by the publisher Sextant.

Sextant operates on the idea of prices fixed according to category and collection and below average prices for the market. As well as in book-stores, Sextant and Intrinseca also distribute their books through alternative channels like the Avon system and invest large amounts in marketing.


Jointly they are responsible for a large proportion of the best-sellers translated in Brazil between and Genre literature, like suspense or, more specifically, court-room dramas, feature among the fiction best-sellers in Brazil for the first decade of the 21st century, with another North American, the international best-selling John Grisham and his books The Brethren, The Summons, The King of Torts, The Last Juror. Other foreign authors include: the Afghan but naturalized North-American Khaled Hosseini and his successes The Kite Runner, and A Thousand Splendid Suns, and Sidney Sheldon, the North American writer who died in , and who was one of the best selling writers internationally since the end of the s, with around million copies sold, and who appears twice in the best-seller lists with The Sky is Falling and Are you Afraid of the Dark?

There is a clear predominance of English language writers from Anglo-Saxon culture in the Brazilian best-seller lists in the first decade of the s.

From analysis, the predominance of foreign authors — particularly authors from Anglo-Saxon backgrounds, and those who had already achieved success in their home markets, in the fiction best- seller list is clear. In comparison to the predominance of foreign authors in the fiction book sales, in the non- fiction books category there is a strong presence of Brazilian writers: of the titles that make up the list of the ten best-sellers per year in the non-fiction category between and , 56 — more than half — were by Brazilians.

At the end of the decade there was another great national success: by Laurentino Gomes, which was 2nd in , 1st in and 5th in By September , had sold thousand copies.

In the author released which covered the Independence of Brazil and in two weeks thousand copies had been sold. Commenting on his success the author said to the Folha de S.

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These last three blend together the country's recent history, the behaviour of different social groups and the history of Brazilian Popular Music. On the subject of Brazilian music and books, the following is interesting: days after the release of the biography Roberto Carlos em Detalhes, written by Paulo Cesar de Araujo, it was the target of two court cases brought by the musician against the publisher and against the author, and in April this resulted in a controversial agreement in which the Publisher Editora Planeta agreed to withdraw the book from the shops.

Despite this, Roberto Carlos em Detalhes remained in 10th place on the list.

Paulo on 2nd May , Paulo Coelho spoke out seriously and clearly against the agreement made between Planeta and the singer Roberto Carlos. We quote: By agreeing to withdraw the book from circulation the publisher …is collaborating towards the setting of a very serious precedent — the return of censorship.

Roberto Carlos has spent many more years in the media than I; he should be used to it. It is unfavourable to make agreements behind closed doors, putting at risk a freedom achieved with great sacrifice after having been kidnapped for years by the military dictatorship. It is not only your book whose fate was negotiated between four walls that is at stake. It is the fate of all Brazilian writers at this time. I don't know if I will be given the explanations I'm asking for.

But I could not stay quiet, because what happened in the 20th Vara Criminal da Barra Funda [Barra Funda county court] tells me that it has no respect for my profession as a writer. Coelho, The authors Lya Luft and Augusto Cury, who also appear on the best-selling fiction list at the end of the decade, were authors already familiar to the public and who, with specific works, migrated from the category of self-help and mind, body and spirit.

This shows a trend of the fiction category towards themes of self-help.

The reason for the high sales of the first two is certainly due to fact they were adapted for the screen — the first, for television, the second, for film. However with Angus — o primeiro guerreiro, the author Orlando Paes Filho managed the rare feat of publishing his first work with a major publisher, Siciliano, and the publisher backed it with a major publicity campaign — it is an exception that confirms the rule.

The lack of change in readers' preferences for Brazilian fiction writers must primarily be due to the lack of daring by the major Brazilian publishers. One can see that for large circulations with big publicity campaigns the publishers in general risk little by republishing the international best-sellers of Anglo-Saxon culture or, in the case of Brazilian authors, those already known to the public.

augusto cury pais brilhantes professores fascinantes pdf

A second reason that can be given for the lack of new Brazilian fiction writers in readers' preferences is a paucity of information. It seems that communication channels, cultural journalists and specialist publications are not managing to interact with the public or interest it in new writers. It appears that this function, which is not being fulfilled by the critics, is instead in general fuelled by adaptations — it is television and film adaptations that are decisive in influencing who the new national authors will be.

It is also clear that through its adaptation as a mini- series by the Globo TV network the book A casa das sete mulheres, by Leticia Wierzchowski, was propelled into the best-seller lists. Actually, in every sector, the power of television over sales for the Brazilian publishing market is undeniable. This evidence leads one to think that the slight growth in reading habits in the country is due in part to the support and diffusion of television.

A final observation is with regard to digital books.

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