Pairing Google Tag Manager with Google Analytics allows you to measure PDF since PDFs contain loads of valuable technical/implementation However, Google Analytics does not track PDF views like a typical page. Clicks on links to downloadable files (e.g. PDF, AVI, WMV) can be measured as If you use Google Tag Manager to manage your Analytics tags, read about the . PDFs getting lost in the data? Be sure to read up on how to track PDFs in Google Analytics.

View Pdf S In Google Analytics

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3 days ago By default, Google Analytics doesn't support file downloads tracking. PDFs on external domains (such as site S3) will be seen by the. A) How many page views the PDFs were getting. B) How long people were staying on these PDFs. C) How prone they were to bouncing (just in. 4 Responses | Views. Hi Mozzers,. Is it possible to track PDF's via Google Analytics/Google tag manager? I'm not only looking for PDF.

Tracking PDF Link Click as Page View on Google Tag Manager

This creates a link statement that links to a PDF. Replace "xyz.

The onClick attribute references Google's pageTracker function. That function logs an entry in your Analytics account whenever someone clicks the link to view the PDF. Save the document and view it in a browser. Wait 24 to 48 hours and then visit your Google Analytics account page.

View your Top Content report to verify that it contains a record of your page click and the name of the PDF you clicked. After majoring in physics, Kevin Lee began writing professionally in when, as a software developer, he also created technical articles for the Johnson Space Center.

Today this urban Texas cowboy continues to crank out high-quality software as well as non-technical articles covering a multitude of diverse topics ranging from gaming to current affairs.

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Create Google Analytics Account 1. Add PDF Tracking 1. Add the following HTML code to the document's body section: Click to view This creates a link statement that links to a PDF.

Tip If your document contains other scripts, Google suggests placing them before the Analytics code in the head section or after the link statement that calls the pageTracker function. References 2 Google Analytics Help: Google Analytics Help: Because web pages execute JavaScript when they load in your browser. So the standard Google Analytics tracking code does not record file downloads.

The same applies to user activity on a web page.

How to Track and View File Downloads in Google Analytics

You have to tell Google Analytics what you want to track, and how to track it. You can put some additional code on your website.

Or you can use a plugin that puts the event tracking code in place for you.

Usually, events are actions on the pages of your website. Common examples of events include video views, page scrolling, or file downloads. The event code sends a hit to Google with the category of the event.


It also tells Google the action that occurred and gives that action a label. In the event code, you can also tell Google to assign a value to the event. An interaction event is a true or false type of command that exists within the event code.

It tells Google that something did, or did not happen based on the user interacting with your webpage. Interaction events can be used to track bounce rate more precisely. Automation is also a better solution if you need to track many downloadable files. There are several automated solutions for tracking downloads on your website.

If you have GTM on your website, all you need to do to track your downloads is create an event trigger. The trigger will record an event in Google Analytics every time a visitor clicks your download link.

Within the trigger, you can use a regular expression to fire an event based on your file extensions. This expression tells the trigger to fire if any of these extensions are present in your URLs. So, if someone clicks a link on your site that contains.

And that action will record a download event in Google analytics. Tracking downloads using GTM is a very straightforward process.

The MonsterInsights interface allows you to track file downloads automatically. And they give you the option to use events or virtual page views. One of my Analytics Course students, Marco, was faced with this problem. I remember you talking about that. The best way is to use Google Tag Manager.

Alas, I am stuck with Google Analytics. So I need to set up Event Tracking I believe.

Manually adding code sounds complicated, but there is a tool that can help you create event tracking links. Raven Tools has a form that allows you to build event tracking code for your download links. Their form will create two sets of tracking code. You can choose to use either line of code in your download URL.

You can copy either of these lines of code and embed them in the link for your downloadable file. This code will trigger a download event in Google Analytics anytime someone clicks your file link.

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Autotrack is a javascript library built on top of the analytics tracking code analytics. In the event tracking code, you adjust the data-event-category to register based on your button click. And you make the data-event-action equal your download. For this to work, you need to have Autotrack installed. These tracking options might be starting to sound pretty advanced, but not every analytics solution is easy.

In general, the more difficult solutions provide more control.Follow the instructions and create a new account. Then you have run tests using your own systems to make sure your code executes correctly. Using event tracking and virtual page views to track downloads There are two ways you can tell Google to track downloads on your website.

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Common examples of events include video views, page scrolling, or file downloads. It tells Google that something did, or did not happen based on the user interacting with your webpage.

In the above example, the event label is Download My Ebook. It can takes weeks or months of research before potential customers complete a macro-conversion, so manufacturers need to measure micro-conversions in order to properly determine the short-term effectiveness of their digital marketing and web content.

Use Google Analytics Autotrack Autotrack is a javascript library built on top of the analytics tracking code analytics. Google Tag Manager Guides: Lynn Patchett.