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4 Strategies for Promoting Environmental Markets

How can private companies help to advance environmental markets? In this day and age, the global community is looking for companies that can provide both a green eco-friendly initiative and also a solid operation. As a result, those who want to help the environment need to find organizations that can help them get this accomplished. It is no longer enough simply to be an environmental steward or champion; today’s companies need to demonstrate good corporate citizenship as well. This means being willing to put their money where their mouth is in terms of investing in green technologies and green manufacturing processes.

So how can private companies help to advance environmental markets? First, they need to demonstrate commitment to a greener future. There is a growing body of evidence that demonstrates that commitment starts at the top. For instance, Walmart has made major investments recently in solar energy. The company says that these investments will not only help to advance environmental markets but will also help it reduce its carbon footprint and improve its overall sustainability. Similarly, other big names such as Google and Yahoo have taken similar steps.

A second important way private companies can help to advance environmental markets is by buying green technologies. Companies such as GE and Mercedes-Benz have been buying up and developing green technologies like advanced battery technology, hybrid and all-electric vehicles, wind power, geothermal heat and water technologies, among many others. In fact, many of the most innovative and successful companies in the world today actually derive their research and development budget from sources that are strictly green. Companies such as Apple and Google have made major advances in digital signage and GPS systems that run on clean energy. More importantly, these companies have made clear their desire to help the environment while they advance their business goals.

A third way that companies can help to advance environmental markets is by fostering innovation at the local level. There are many different ways in which innovation at the local level can be achieved. Many cities throughout the U.S. for example, have adopted strategies that require publicly owned parks to host community clean-ups and celebrations every year. Similarly, cities in countries such as Brazil and India have instituted programs that require local manufacturers to source materials and components from communities that are least responsible for the emissions that result from their production processes.

The fourth way in which advanced technologies can help to advance environmental markets is through the implementation of green manufacturing processes. For example, biofuels have become very popular recently as a means of lowering fuel consumption and greenhouse gas emissions. Biofuels are being developed increasingly for use in advanced technologies, so that they can replace petroleum within the automobile industry in the future. In this manner, companies are able to help advance their own businesses while reducing their carbon footprint.

Lastly, advanced technologies can help to advance environmental markets in the form of new advanced green technologies. Some of these new advanced technologies could help to reduce emissions and improve energy efficiency. Additionally, some of these advanced technologies could help to produce a larger amount of electricity using a smaller number of wind turbines. Together these, the strategies that we have described above can help to advance the cause of environmental sustainability around the world, by helping to protect ecosystems and the health of human life.

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